Throughout the text there are also specific teaching features to provide students and instructors with an enhanced pedagogical experience. The core and complex issues are presented in a simplified manner providing students with a stimulating learning experience that enables critical thinking, understanding and future application.Įach chapter features a chapter summary, key terms, review and discussion questions and a practice quiz. futuristic application of marketing management theories and concepts. A fourth, revised edition of Marketing Management, the text features new classical and contemporary cases, new interdisciplinary and cross-functional implications of business management theories, contemporary marketing management principles and. This textbook provides students with comprehensive insights on the classical and contemporary marketing theories and their practical implications.
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